International Typography Biennial Rhetoric of Maxim
About Typhography
Typography as the art of processing letters is a fundamental medium of communication in the history of human civilization
The beginnings of typography can be traced back to the Stone Age with the discovery of symbols on cave walls as a form of language. The more advanced a civilization is, the more complex the human need to communicate through typography. The development of typography by the Sumerians, Egyptians, Greeks, and Romans was the answer to the complexity of these needs. The Middle Ages contributed to the development of typography with handwritten characters until the invention of the printing press by Johannes Gutenberg which changed the technique of writing production and distribution.
Furthermore, people also learn about the Bauhaus Movement which became a milestone of the modern era through the principle of universalism in art, architecture, and design. The rise of Pop Art brought typography in the art movement that protested elitism along with its serious attributes. The Pop Art movement and the attractive recent typographical creations emerged and offered resistance through humor, cynicism, and sharp criticism towards the established power and industry. The development of typography subsequently became a means of daily expression.
Typography in today's visual arts world is more known as the science that supports visual communication design; therefore, apparently, typography becomes limited only in its function of marketing communication. For this reason, Typefest offers the idea of typography as a medium of personal, social, and cultural expressions through biennial exhibitions. Typography should not only be seen as part of visual image, but also as a language in itself. Typography also can become an art form itself that perfectly demonstrates the dichotomy between meaning and expressive form of language.
About The Theme
Rhetoric of Maxim is the use of wise phrases or sentences that appear as a reflection of everyday life experience in the context of shared benefits.
"The rhetoric of maxim conveyed in the form of expressions is dense and powerful, which can even be more meaningful than proverbs. The real practices of the maxim of rhetoric are often found on graffiti, street art, and even truck bodies."
Exhibition General Rules
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Theme :
Rhetoric of Maxim
Exhibits are to use typography (all kinds of letters: Latin, vernacular, or local characters) as the primary part of the work visualization.
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Artwork
Individual or group work, and must be no more than 3 works per person.
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Digital File
Two-dimensional works are in the form of digital files 1526 x 2048px, RGB, 200 dpi, PNG, vertical format, 10 MB max.
Exhibits of three-dimensional work should be no larger than 3x3x3m (maximum size). Three-dimensional works must be displayed by the artists themselves.
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Submission
Thank you for submitting the artwork, the submission period has ended
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Deadline
All entries must be received by April 26, 2022.
Details
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Exhibition : May 12 - 14, 2022
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Location : Taman Budaya Jawa Tengah, Surakarta, Indonesia
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Participant : Open to all and free.
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Exhibits :
Recent works have been completed within the last 5 years.
All curated works will be in online display, Offline display is for entries that pass curating process.
Entries Submission
*** Display of three-dimensional works (by the exhibitors themselves) will be in two days prior to the opening of the exhibition on May 12, 2022. ***
Check out all of the catalog artworks that have been submitted
Here, the selected works that have been curated :
Thank you for your contribution and support for TypeFest 2022 :)
Kindest Regards,